• Netcallidus sale to dotDigital Group Plc


Founded in 2002, Netcallidus is a leading UK-based search engine marketing and paid search services company.

It has a growing portfolio of both UK and international clients, who seek its expertise to boost their organic search engine presence and pay-per-click advertising campaigns. In a business age dominated by the internet, the company has developed a tried-and-tested method of implementing results-driven search engine optimisation (SEO) campaigns.

The reputation and approach of Netcallidus has become widely respected in the industry, and it has been delivering a solid return on investment for many years. The firm’s business philosophy is based on an honest and open approach, which provides clients with a high level of confidence. This transparency has been a breath of fresh air in the SEO industry where there is traditionally lots of secrecy. The ability to retain a portfolio of highly satisfied clients is a testament to its ability to deliver consistent results.

“Q Advisors and Acuity Advisors managed our first-ever fundraising process with a high degree of professionalism and swiftness, casting a wide net and leveraging their longstanding senior-level relationships with institutional VCs and growth equity investors in the US and Europe to deliver a successful outcome for Innoveo. Their team’s knowledge of underlying technology, SaaS subscription models, and insuretech/fintech vertical was exactly what we were looking for to position Innoveo with growth equity investors. Their senior staff worked closely with my team to articulate Innoveo’s differentiation against a fragmented market backdrop and exhibit Innoveo’s unique technological, commercial, and financial attributes that made us stand out from the pack. This funding puts Innoveo on a path to accelerate growth and I look forward to continuing to work with Q and Acuity in the future.”


Team Members



  • Enter the letters and/or numbers shown