Acuity’s Richard Baker advised founder Jon Air through the sale of Sparkol to a Management Buyout team.
Sparkol’s tools enable a dramatic improvement in audience engagement. As a founder of the “video scribing” model, Sparkol’s proven technology developed in the UK, has built a customer base of subscribers across over 140 countries. User cases are diverse across commercial, public sector, education and consumer sectors enabling engaging presentations and storytelling for teaching, marketing, sales, training, corporate messaging and public awareness.
Jon Air, Sparkol founder, commented:
“Thanks to the Acuity team for their support throughout the process. Richard’s leadership and commitment to the project, coupled with an extensive understanding of both the inner working of a software business and every part of a transaction process, were key to the project’s success.”
Richard Baker, Managing Partner at Acuity, said:
“We are delighted to have worked with Jon and the Sparkol team to secure this sale which will enable the Sparkol team to continue the businesses development and extensive growth plans. Sparkol continues to innovate through the development of intuitive software tools designed to communicate with a global audience whatever the complexity or simplicity of the message.”