• Acuity advises digital farming company trecker on strategic sale to Yara

    DIVESTITURE

Yara has acquired trecker, the leading German farm management system, to support its growth in the digital farming space. Acuity’s Oliver Markl and Matthew Byatt advised trecker on a global exit process.

The acquisition will strengthen Yara’s digital hub in Berlin and its position as a leading provider of digital solutions to improve crop efficiency for farmers.

trecker, established in 2012, is an innovative farm management system designed for intuitive use on mobile devices, and which allows farmers to operate more efficiently and make data-driven decisions to optimise their business. The company is based in Berlin and has rapidly gained traction with farmers in Germany and internationally.

Yara International ASA is the world’s leading fertilizer company with revenues of €10 billion. Its Digital Farming has four global hubs in Berlin, San Francisco, Sao Paolo and Singapore, and focuses on developing industry-leading digital nutrition solutions that make a real difference for the farmer.

Miro Wilms, CEO of trecker, commented:

“Acuity managed the process with professionalism and tenacity and were very effective in bringing multiple attractive parties to the negotiating table. I highly recommend Acuity to technology entrepreneurs looking to team up with a strategic partner”

Oliver Markl, Partner at Acuity said:

“It has been a pleasure to work with Miro and his team. Yara and trecker are truly a perfect fit – trecker will be able to work with farmers within Yara´s global customer network and thereby accelerate its growth, while Yara is scaling up its Berlin digital farming hub with a team of agtech experts. They will play a key role in the digitisation of farming markets”

“Acuity managed the process with professionalism and tenacity and were very effective in bringing multiple attractive parties to the negotiating table. I highly recommend Acuity to technology entrepreneurs looking to team up with a strategic partner.”

MIRO WILMS | CEO
trecker

With a background as M&A banker at J.P. Morgan and a senior private equity professional at mid-market firm Monitor Clipper Partners, Oliver has been exposed for over 20 years to a wide variety of transaction situations with European mid-cap and large cap companies, with a particular focus on software and financial services.

Oliver´s experience is very broad-based: he advised on M&A transactions and equity & debt raises, served on the board of portfolio companies, took operational CFO roles and restructured balance sheets. He also founded and ran his own software company, for which he raised close to EUR 10m. This 360° view allows him to understand everybody´s point of view and priorities when talking to shareholders, management teams and investors, and facilitates finding creative solutions and optimal transaction structures.

Oliver has a Diplôme d´Ingènieur from the Ecole Polytechnique in Paris and a diploma in international relations from Johns Hopkins SAIS in Bologna. He has lived in France, Germany, Austria, the UK and the US, and speaks mother tongue level German and French, as well as decent Italian and Spanish. He currently serves on the board of Reverse Logistics Group in Munich.

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