• Ncam Technologies Limited secures investment from YFM Equity Partners


Ncam, an industry-leading award-winning developer of Augmented Reality solutions for film, broadcast TV and live events, has raised funding from YFM Equity Partners to accelerate product development and support its exciting growth plans.

Acuity’s Marcus Allchurch and Brian Snelling advised Ncam throughout the fundraising process.

The company’s technologically advanced solutions can be used with any camera, and in any environment, to deliver photorealistic real-time virtual and augmented graphics. Ncam’s patented technology is used by broadcasters, including BT Sport, Fox Sports, ESPN, Sky Deutschland and CNN, and has been used on blockbuster films such as Independence Day: Resurgence (20th Century Fox), Avengers: Age of Ultron (Marvel), Jupiter Ascending (Warner Bros.) and Edge of Tomorrow (Warner Bros.).

Charlie Robinson, Investment Director at YFM, commented:
“Nic and his team have done a fantastic job in developing Ncam’s camera tracking technology from a standing start to a leading position in a rapidly developing Augmented Reality marketplace. There are exciting times ahead! Acuity were great to work with and were highly professional throughout. The team demonstrated real skill in the way they ran the fundraising process.”

Colin Granger, Investment Director at YFM, commented:
“We are delighted to be working with Ncam to support the future development of their products and their expansion into new global markets, two areas where we at YFM have significant experience of supporting.”

Marcus Allchurch, Partner at Acuity Advisors, said:
“Ncam is an excellent business whose technology is truly differentiated with the potential to disrupt an industry. We are delighted to have worked with Nic and the Ncam team to secure this investment from YFM which leaves the business perfectly positioned to deliver on its ambitious growth plans.”

“Acuity have done a great job. They really understood our business and worked closely with us to develop our business plan, and then were able to support us to articulate the plan clearly to investors. They ran a process which generated multiple offers from investors who were a good fit for us. Special thanks to Brian Snelling for going above and beyond the call of duty, whilst being so supportive and understanding during the entire process.”


Team Members


Marcus joined Acuity in 2014, before which he held senior leadership and corporate finance positions with some of the UK’s most successful advisory and telecoms businesses. Roles with EE, KPMG Corporate Finance and BDO Corporate Finance have seen Marcus work in the UK and across the globe with successful entrepreneurs seeking exit, and at board level with multi-national corporates looking for growth through organic and inorganic investment.


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