• £2m investment in PrismaStar by Octopus Ventures


PrismaStar was set up in 2005 by a team of ambitious business experts who aimed to plug the deficiencies in the world of product search.

The company has worked tirelessly to develop its patented guidance technology, helping consumers find the best products and services tailored to their individual needs. PrismaStar’s selector system works by mimicking the way the human mind makes decisions; it examines their needs and the choices available until the ideal compromise is reached.

PrismaStar is one of the leading product search companies in Europe. The Software as a Service (SaaS) specialists had enjoyed five years of strong success but wanted to further exploit its potential by launching a major sales and marketing drive. Acuity Advisors stepped in to successfully oversee and secure crucial venture capital funding on behalf of PrismaStar to help take it to greater commercial heights.

“Q Advisors and Acuity Advisors managed our first-ever fundraising process with a high degree of professionalism and swiftness, casting a wide net and leveraging their longstanding senior-level relationships with institutional VCs and growth equity investors in the US and Europe to deliver a successful outcome for Innoveo. Their team’s knowledge of underlying technology, SaaS subscription models, and insuretech/fintech vertical was exactly what we were looking for to position Innoveo with growth equity investors. Their senior staff worked closely with my team to articulate Innoveo’s differentiation against a fragmented market backdrop and exhibit Innoveo’s unique technological, commercial, and financial attributes that made us stand out from the pack. This funding puts Innoveo on a path to accelerate growth and I look forward to continuing to work with Q and Acuity in the future.”


Team Members



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