• Strategic investment in Marmalade by Activision Blizzard


Marmalade is a UK software company and leading provider of cross-platform software development kit (SDK) technology.

Its technology provides outstanding performance and portability within an open and flexible development environment and is used worldwide by leading developers, OEMs, processor platforms, and applications developers. Marmalade’s software unlocks $6 billion of the $17 billion applications market which will be cross-platform by the end of 2012 Tier one games developers including EA, Activision, Capcom, Konami and Popcap have adopted Marmalade’s technology which was used for the development and deployment of games such as Need for Speed, Final Fantasy, and Resident Evil to mobile devices.

The Challenge: The business was founded in late 1990s as a development house for games. They had developed key technology to enable the efficient porting of applications between different operating systems. With the proliferation of smart phone and tablets, this technology had come of age and Marmalade had identified many new opportunities and innovative business models for which it needed funding to develop. They wanted a corporate finance house who could deliver the board different funding options

Marmalade is a trading name of Ideaworks3D Limited, a privately held company originally founded in 1998.

“Q Advisors and Acuity Advisors managed our first-ever fundraising process with a high degree of professionalism and swiftness, casting a wide net and leveraging their longstanding senior-level relationships with institutional VCs and growth equity investors in the US and Europe to deliver a successful outcome for Innoveo. Their team’s knowledge of underlying technology, SaaS subscription models, and insuretech/fintech vertical was exactly what we were looking for to position Innoveo with growth equity investors. Their senior staff worked closely with my team to articulate Innoveo’s differentiation against a fragmented market backdrop and exhibit Innoveo’s unique technological, commercial, and financial attributes that made us stand out from the pack. This funding puts Innoveo on a path to accelerate growth and I look forward to continuing to work with Q and Acuity in the future.”


Team Members



  • Enter the letters and/or numbers shown