GiveMeSport, headquartered in London, is a leading next generation sports media company with the largest single sports publisher Facebook page in the world, with over 25.9 million fans. By way of comparison, the next largest single sports publisher Facebook page is ESPN with 15.2 million fans. GiveMeSport’s content generates over 3.6 billion impressions (Feb-17), reaching over 138 million unique users (Feb-17) per month on Facebook alone.
Breaking Data Corp, headquartered in Toronto, Canada, is a provider of semantic search, machine learning and natural language processing technology (NLP). Breaking Data Corp’s showcase app, BreakingSports, utilizes semantic machine learning and NLP to track social media in a fully automated, real-time manner for significant sports information and events and distributes summarized information through real-time push notifications to consumers.
The rationale for the acquisition is to combine GiveMeSport’s huge social media fanbase with Breaking Data’s mobile application, and techniques in advanced machine learning and artificial intelligence.
The transaction was effected by way of a securities exchange between Breaking Data Corp and GiveMeSport (source: Breaking Data Corp press release, 12 April 2017).
Andy Lister, Partner at Acuity, commented:
“It has been a real pleasure to work with GiveMeSport – one of the world’s leading next generation sports publishers and the world’s largest single publisher Facebook page.
We believe that GiveMeSport’s impressive Facebook fanbase, deep relationships with global sports brands and advertisers, and technology-driven approach to publishing will be further enhanced by Breaking Data Corp’s machine learning and AI technology platform.”