• Sale of Where Are You Now? (“WAYN”) to lastminute.com Group


Acuity Advisors secures the cross-border sale of WAYN to lastminute.com Group

Technology M&A Advisor, Acuity, is pleased to announce that it has acted as exclusive financial advisor on the cross-border sale of Where Are You Now? (“WAYN”) to lastminute.com, a leading European online travel agent.

WAYN, based in Tech City – East London, is the world’s largest social travel network boasting a membership of over 20 million travel enthusiasts and an award-winning website that clocks up 43 million unique visitors every month, .

lastminute.com Group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry. It operates a portfolio of well-known brands such as lastminute.com, Bravofly, Rumbo, Volgratis and Jetcost.

“The partners at Acuity really understood our business and the power of the platform we have built. Marcus and Matthew along with Nicci, their excellent client support executive, did all of the work on our transaction. By really understanding WAYN’s key value drivers they were able to introduce the acquisition opportunity to a number of companies that would not have been immediately obvious, but who engaged in the process and were credible potential buyers. I have already, and look forward to again recommending Acuity to other entrepreneurs who are considering a process to sell their companies to a strategic buyer.”

PETER WARD | Founder & CEO

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