The acquisition of CommuniGator creates a European organisation that can better address the growing requirements of increasingly sophisticated marketers and sales professionals. An improved combined offering can be expected through the blending of industry knowledge, technological innovation and geographic strengths resulting in best in class software. Acuity’s Marcus Allchurch and Brian Snelling advised the CommuniGator shareholders on a global exit process.
CommuniGator is a complete B2B marketing automation suite enabling lead generation through ranking and identifying website visitors as potential customers, email based auto-nurturing of leads and fully automated email, social and event marketing activities. CommuniGator was established in 2005 and is headquartered in the UK.
Spotler, a Dutch leader in e-mail marketing and marketing automation provides software to more than 5000 users in the Netherlands. Spotler helps marketers and communication professionals to excel using e-mail marketing automation that is easy to use yet still extremely powerful and result driven.
Lee Chadwick, CEO CommuniGator, commented:
“We appointed Acuity because we had confidence in their understanding of our business and access to international strategic buyers. We weren’t disappointed, receiving interest from companies in the US, UK and across Europe before closing a very exciting deal which gives us immediate international scale, clear synergies, plus the firepower and support to rapidly accelerate our growth.”
Marcus Allchurch, Partner at Acuity, said:
“I am delighted that Lee, Aaron and the team have successfully concluded such a fantastic deal. CommuniGator is one of the most compelling B2B SaaS businesses in its market and the management team there have put a lot of effort into building a strong culture, client base and platform. Spotler, backed by CNBB is a strong strategic fit for CommuniGator and I have every expectation that the combined business will thrive.”