Acuity Advisors’ client Purple Seven receives funding from Tesco Clubcard founders

Acuity Advisors support box office data specialist Purple Seven to secure funding from Tesco Clubcard founders

Acuity Advisors, the independent corporate advisory, have helped to secure substantial funding in Purple Seven the box office data specialist, by Clive Humby and Edwina Dunn the world’s leading experts in creating lasting engagement with customers to drive brand growth.

Warwick based, Purple Seven currently manage more than 19 million UK customer records for theatres, agents, promoters and audience agencies, and the intention now is to help arts organisations increase their earned income by prompting more ticket sales through better and more personalised rewards and creative offers aimed at arts attenders.

Stuart Nicolle, founder of Purple Seven, said of Acuity “Acuity were great at helping us think through our particular business challenges. They used their experience to help us step through the funding process without fuss or drama. In particular they were attentive and proactive in their communications with us which was exactly what we needed. All in all, not only was it good working with Acuity from a personal perspective but we also got the funding we were looking for.”

Clive Humby and Edwina Dunn are the founders of Dunnhumby, the company behind Tesco’s Clubcard, My Kroger Plus and other loyalty programmes around the world. Dunnhumby was launched in a back bedroom in 1989 and by the time the founders retired in 2011, it employed 1,500 people and reached 350 million customers in 25 countries. They are now exploring the future of audience engagement in a variety of sectors, including the arts.

“Building a business is about passion, sacrifice and personal stories, and our clients know that we deliver for them because we have understood what their business is about.” says Acuity’s Richard Baker. “We’ve worked with Purple Seven for a number of years and helped them to develop a clear view of the options, a balanced view of what to expect, and an experienced view on timing which are all crucial parts of the advice that business owners need.”

quote Acuity was great at helping us think through our particular business challenges. They used their experience to help us step through the process without fuss or drama. In particular they were attentive and proactive in their communications with us which was exactly what we needed. All in all, not only was it good working with Acuity from a personal perspective but we also got the business outcome we were looking for. quote
Stuart Nicolle Purple Seven

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