Acuity Advisors show Seek4Commerce the way

Acuity Advisors, the award winning corporate finance advisory, today announced the successful completion of a piece of consultancy with Seek4Commerce Limited, the e-commerce services provider

Acuity Advisors were engaged to work with Seek4Commerce to help engineer shareholder value. Acuity focussed on the factors which a potential buyer would value the most, which in turn helped influence Seek4Commerce’s strategy. By scoping the market size, mapping the competitive landscape and identifying the competitive threats, Acuity was able to articulate the business’ sustainable differentiation, which has a direct impact on maximising the price paid for a business and ultimately the shareholder value. Additionally, Acuity supported Seek4Commerce in building a robust five year business plan and provided thorough investigation and analysis of various alternative pricing models.

Commenting on the involvement of Acuity, Steve Bernard, director at Seek4Commerce said: “We chose to tap into the expertise within Acuity. As the team has a particularly strong e-commerce background, this enabled them to engage on a deep technical level to fully understand the capabilities and limits of our business. The insight provided has equipped us with the knowledge and tools needed to take the business to the next level and most importantly to build value.”

Acuity are an independent management-owned corporate finance boutique, focussed on advising mid-market companies throughout Europe. The founders have a combined track record of over 30 years’ worth of consulting as senior managers within large blue-chip companies, including McKinsey and Monitor Company, and also through buying, running and divesting their own profitable businesses.

Matthew Byatt, partner of Acuity said: “We are delighted to be working with Steve and this project successfully demonstrates our rounded approach to corporate finance. More and more businesses are taking a long-term view to engineer their shareholder value and use sector-qualified corporate finance boutiques to help influence strategy.” He continued: “As a consultancy that specialises in helping business start-ups bring internet-based businesses to market, Acuity was particularly well placed to conduct such a project and we plan to work with Steve’s team over the coming years as his business grows.”

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