Acuity Advisors assist enterprise SaaS provider, Amplience to raise venture capital investment from UK investors

Acuity Advisors, the independent corporate advisory, has successfully raised venture capital investment for Amplience, the cloud based Rich Adaptive Media Platform (RAMP) that simplifies the production of interactive lifestyle, campaign and product media for online retailers and brands

Amplience assist retailers and enterprises such as M&S, Halfords and Shell with their online campaign and product media creation and delivery. The Amplience platform enables merchandising, brand and product marketing teams to create compelling digital campaign and product media that increases customer engagement and drives campaign and channel conversion and average order value (AOV). The result is an agency quality multi-screen experience at 10 per cent of the cost.

Acuity ran a B stage investment process for Amplience focusing on UK investors and successfully secured significant venture capital investment from Northstar Ventures and Octopus Ventures.

James Brooke, CEO and founder of Amplience described the working relationship he has with Acuity. “It was obvious from the outset that Acuity has a deep understanding of both the benefits of SaaS technology and the UK investment market. The team were able to distil the essence of our business into a compelling and succinct document which they then used as a door-opener to their wide network of UK investors.”

Matthew Byatt, partner at Acuity Advisors is delighted with the results they achieved for Amplience: “Despite there being a difficult funding environment throughout the UK and across Europe, we are pleased to have secured substantial funding for this forward-thinking and innovative company. I am convinced that with this injection of funds, we will all watch Amplience’s continued growth.”



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