How will start-ups cater to new consumption patterns in 20 years?

As digital consumption continues to rapidly evolve, start-ups are already looking to serve demand for new products and services for the future consumer. Big exits in the tech sector are often dependent on the future and idea and potential, rather than real-time delivery. London corporate finance has been especially active in backing big innovations and forward-looking theories, rather than solid business models.

Over the next 20 years period, everything in the world of technology is centred on growth. Most digital indicators will see rising penetration as more consumers sign up, log in and connect to the web. A major focus will be on mobile and its continued evolution. By 2030, the world will have over 10 billion mobile subscriptions, well above the global population size. Having multiple wireless digital devices will become the norm, even in developing countries.

By this point, more people will shop on the their mobile than any desktop, with social media, m-commerce and mobile entertainment all integrated via multi-channel platforms. A major driver of this will be connectivity to high-speed mobile broadband, most likely an evolved version of today’s 4G that will allow gigabit downloads in seconds.

By contrast, the fixed household telephone will increasingly become a marginalised technology as developed market consumers discard their phonelines. Around a third of homes will have a fixed telephone by 2030 globally. Pay TV has strong momentum and will maintain its expansion across the globe. Both Satellite and Cable TV, despite the growing challenge of online Video-on-Demand services, will continue to grow.

By 2030, almost half of the world’s homes will be connected to cable TV and around a third will have satellite services. In order to afford more digital goods, households will have to expand their communications spend considerably. Digital consumption will increasingly become a necessity, rather than a luxury.

One certainty is that more services will continue coming online, while consumers will be able to access these services from a wider variety of locales and platforms. Cars, for example, will become the new living rooms. Once cars with in-built Wi-Fi routers become mainstream, stable music streaming, online gaming and other entertainment segments will become viable in-car. This is expected to become the norm within the next 5-10 years. By 2035, connected cars will become driverless, freeing up drivers to partake in digital consumption en route.

The Internet of Things will also spread across households and offices, as everyday consumer durables become more data-driven and remotely accessible. The next logical stage of digital evolution is touch screens and web-access for devices such as fridges, cookers and washing machines. By 2030, these products will also become increasingly robotised, meaning they will have enough AI to learn from their owner’s habits and be able to assess their own performance.

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