Three tips to preserve your product after being aquired

Last year was arguably the year of mergers and acquisitions in the tech world, with the value of tech deals reaching a whopping $450 billion in all. And half of dealmakers still expect spending to grow in 2016 — a prediction that seems plausible considering the lack of tech IPOs in the first quarter (read: none). Good news for business transfer agents and the market in general, but acquired companies must be ready to adopt. Here are three tips on how to preserve your tech after a buyout.

1. Assess the timeline

One of the best ways to ensure your technology will have a long shelf life at its new parent company is to find a situation where it’s being applied to a newly launched product. I went through this process as the CEO of Infoactive, which Tableau acquired last year. Tableau was in the midst of building its iPad app, Vizable. So while Tableau shut down Infoactive as a standalone company as a result of the acquisition, it folded Infoactive into what was essentially an early-stage startup within Tableau.

That timeline offered a larger window of opportunity for our technology to be integrated and impactful‚ especially since our product and the new product had similar target markets and goals. We saw Vizable in its infancy before launch, understood the future product vision, and could really see how Infoactive would fit into the product strategy.

The takeaway: Understand not just what product your technology is being eyed for, but how far along that product is.

2. Mind the gap

Along the same lines, have a clear understanding of how the acquiring company will apply the technology — namely, be able to identify exactly what problem your technology is solving. If you can’t identify a gap that’s being bridged with the buyout, there’s a good chance your technology will get lost in the shuffle.

In the case of my company’s buyout, the target markets were similar, but there was one key difference: Infoactive was primarily a web platform. As a result, we brought web technology and skills that the product didn’t already have and that were appealing with regards to its potential growth.

Put another way, make sure your technology isn’t just offering more of the same.

3. Analyse the track record

One of the best ways to gauge what and how a company is going to do in the future, though, is to study what they’ve done in the past. In this case, do your due diligence researching the company’s past acquisitions and past product launches.

As you’re in talks, ask various executives not just what products they launched in the past, but what they thought about them. Did they think they were successful? Why? How? This will give you a better sense of the timeline and integration process.

A conversation is never wasted. We’re confident that we can give you all the help you need, but we’ll tell you if we think there’s a better option for you.

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