Need help at home? Top 3 Household Services Start-Ups

The digital landscape is rapidly expanding to cover the more mundane but necessary tasks of daily consumer lifestyles. The home is increasingly becoming a vital source of new start-up activity, bridging the gap between demand for home assistance and a ready pool of SMEs and freelancers on hand to help. Here are three household services start-ups that could require the services of a sell business in the near future.

1. Washio: On-demand laundry

The demand for high-grade laundry services is strong in developed urban markets where consumers have high disposable incomes and little time to dedicate to washing clothes or even taking them to the dry cleaner. One of the most prospective firms in this segment is Washio, standing above its competitors by virtue of its strong expansion and fund raising. In June Washio captured $10 million from Canaan Partners, taking its total amount of funding to $14.5 million. Its wash-and-fold laundry delivery service currently only operates in Los Angeles, San Francisco and Washington DC. However, the company plans to expand to all major US cities, targeting middle class consumers and businesspeople. Should the nationwide launch go well, international expansion could beckon.

Housekeep: Cleaning your home

While London corporate finance yet unable to reach the heights of Silicon Valley, a local home cleaning service nonetheless attracted $1 million in May in seed funding from Pentland Group, just seven months after launching. As opposed to functioning as a standard middleman for cleaning staff, Housekeep tailors cleaning services to the demand of each consumer, allowing it to charge fixed prices rather than an hourly rate. Housekeep currently only offers it services in London, giving users the ability to book a vetted, fully trained housekeeper in less than 60 seconds. Continued growth likely depends on the firm able to expand its services across the UK, as well as its ability to integrate additional services such as gardening, car washing and delivery collections.

Homejoy: US cleaning major

While Housekeep is making early waves in the UK, Homejoy is already a major name in the US, potentially claiming title to the biggest home cleaning online platform globally. The San Francisco-based company was founded in 2012 by siblings Aaron and Adora Cheung, and has since been able to attract massive investments. The most recent was a $38 million funding round back in December 2013. The site operates on an hourly fee basis and is growing so quickly it is beginning to acquire rivals, having recently bought Get Maid for a New York presence. The company is expanding across 30 markets in the US and has also entered Canada, London and Berlin. The firm already presents a major threat to competitors across the globe.

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