Insight Bite: Moneysupermarket reaches towards B2B market with Decision Tech deal

Moneysupermarket.com has agreed to buy fellow comparison business Decision Technologies, in a £40 million deal.

This is in line with Moneysupermarket’s strategy as outlined in February, where the company stated an intent to reach out to new audiences through B2B partnerships.

As Decision Tech provides price comparison services in both the home communications and mobile phone sectors, this deal sounds like it might be just the ticket. MoneySupermarket’s stock has started to recover following February’s profit warning, suggesting the market concurs.

According to Moneysupermarket, white-label provider Decision Tech has one of the most advanced and scalable B2B comparison offerings in the UK. This should not only push core growth forward, but also drive new market development in mobile for Moneysupermarket.

We’re also interested to note that in its February results statement, Moneysupermarket described a desire to create a scenario where comparison services are baked into other internet functions.

“We are tapping into the opportunity to take price comparison to the sites people are already visiting regularly on their mobile phones,” Moneysupermarket stated at the time of its results. “Someone checking their bank balance online, for example, may welcome the offer of a better broadband deal.”

This is the sort of chatter usually heard among fintech startups, specifically the challenger banks. We think there are certainly good opportunities in the market for anyone who can spot these kinds of unconventional possibilities across sectors.

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