Insight Bite: SMS Specialist Sinch Teams up with TWW to Take on Brazil

Swedish cloud platform Sinch, which provides SMS services for some of the world’s biggest tech companies, is acquiring Brazilian communication firm TWW to expand into the Latin American market.

As a global CPaas (Communications Platform as a Service provider), Sinch provides text messaging technology for enterprise applications.

Airlines, hotels, and ridesharing apps like Uber all rely on Sinch’s tech to connect with customers, and protect privacy by ensuring personal mobile numbers are only made visible at the appropriate times. 

Such services have helped make Sinch a global leader in cloud-based SMS communication, and with the acquisition of Brazil’s third largest connectivity firm TWW, the firm will find a foothold in the dynamic Latin American Market. TTW currently serves more than 3,000 Brazilian businesses including some of the country’s leading banks, and is set to grow amid the increased adoption of smartphones and mobile internet.

“Sinch has won the trust of some of the world’s largest enterprises through high-quality message delivery and international reach” said Sinch CEO Oscar Werner in a statement. “The acquisition of TWW further strengthens this value proposition and gives us domestic presence in a rapidly expanding, dynamic growth market”, 

Despite WhatsApp, Telegram, and other online messaging apps, SMS continues to grow, and has endured as a trusted tool in the enterprise communications application-to-person (A2P) market, which is expected to grow at a CAGR of over four percent globally until 2024. 

As a developing market, Latin America is growing increasingly business-friendly, and offers exciting opportunities for investment in this sector – especially in Brazil, which is the largest economy of the region.

Over the last few years, accelerating growth across Latin America has led companies in the US and Europe to fulfill growth ambitions with strategic cross-border acquisitions in these markets. Just this month,  American Data centre provider Equinix moved into Mexico by agreeing with local firm Axtel to acquire three of its data centres in a $175m deal.

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