Sale of Where Are You Now? (“WAYN”) to Group

Where Are You Now? has been acquired by Group acquires WAYN Type: Business Sale

Acuity Advisors secures the cross-border sale of WAYN to Group

Technology M&A Advisor, Acuity, is pleased to announce that it has acted as exclusive financial advisor on the cross-border sale of Where Are You Now? (“WAYN”) to, a leading European online travel agent.

WAYN, based in Tech City – East London, is the world’s largest social travel network boasting a membership of over 20 million travel enthusiasts and an award-winning website that clocks up 43 million unique visitors every month, . Group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry. It operates a portfolio of well-known brands such as, Bravofly, Rumbo, Volgratis and Jetcost.

About Acuity Advisors

Acuity Advisors, the trusted technology M&A advisor, has eight technology specialist M&A partners located in offices in London, Munich and Silicon Valley. This sale represents Acuity’s 10th cross-border transaction in the last 18 months.


quote The partners at Acuity really understood our business and the power of the platform we have built. Marcus and Matthew along with Nicci, their excellent client support executive, did all of the work on our transaction. By really understanding WAYN’s key value drivers they were able to introduce the acquisition opportunity to a number of companies that would not have been immediately obvious, but who engaged in the process and were credible potential buyers. I have already, and look forward to again recommending Acuity to other entrepreneurs who are considering a process to sell their companies to a strategic buyer quote
Peter Ward, Founder & CEO WAYN

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