£2m investment in PrismaStar by Octopus Ventures

PrismaStar Logo received investment from Octopus Ventures Logo Type: Venture

PrismaStar was set up in 2005 by a team of ambitious business experts who aimed to plug the deficiencies in the world of product search.

The company has worked tirelessly to develop its patented guidance technology, helping consumers find the best products and services tailored to their individual needs. PrismaStar’s selector system works by mimicking the way the human mind makes decisions; it examines their needs and the choices available until the ideal compromise is reached.

PrismaStar is one of the leading product search companies in Europe. The Software as a Service (SaaS) specialists had enjoyed five years of strong success but wanted to further exploit its potential by launching a major sales and marketing drive. Acuity Advisors stepped in to successfully oversee and secure crucial venture capital funding on behalf of PrismaStar to help take it to greater commercial heights.

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