Yara has acquired trecker, the leading German farm management system, to support its growth in the digital farming space. Acuity’s Oliver Markl and Matthew Byatt advised trecker on a global exit process. The acquisition will strengthen Yara’s digital hub in Berlin and its position as a leading provider of digital solutions to improve crop efficiency for farmers.
trecker, established in 2012, is an innovative farm management system designed for intuitive use on mobile devices, and which allows farmers to operate more efficiently and make data-driven decisions to optimise their business. The company is based in Berlin and has rapidly gained traction with farmers in Germany and internationally.
Yara International ASA is the world’s leading fertilizer company with revenues of €10 billion. Its Digital Farming has four global hubs in Berlin, San Francisco, Sao Paolo and Singapore, and focuses on developing industry-leading digital nutrition solutions that make a real difference for the farmer.
Miro Wilms, CEO of trecker, commented:
“Acuity managed the process with professionalism and tenacity and were very effective in bringing multiple attractive parties to the negotiating table. I highly recommend Acuity to technology entrepreneurs looking to team up with a strategic partner”
Oliver Markl, Partner at Acuity said:
“It has been a pleasure to work with Miro and his team. Yara and trecker are truly a perfect fit – trecker will be able to work with farmers within Yara´s global customer network and thereby accelerate its growth, while Yara is scaling up its Berlin digital farming hub with a team of agtech experts. They will play a key role in the digitisation of farming markets”
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Acuity managed the process with professionalism and tenacity and were very effective in bringing multiple attractive parties to the negotiating table. I highly recommend Acuity to technology entrepreneurs looking to team up with a strategic partnerMiro Wilms, CEO trecker
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